Designing Memberships For Travel

Designing Memberships For Travel

Designing Memberships For Travel

Designing Memberships For Travel

Peek Pro is B2B platform helping travel operators manage their business. I helped designed a robust membership experience to help operators increase revenue and improve customer relations.

Peek Pro is B2B platform helping travel operators manage their business. I helped designed a robust membership experience to help operators increase revenue and improve customer relations.

Peek Pro is B2B platform helping travel operators manage their business. I helped designed a robust membership experience to help operators increase revenue and improve customer relations.

Peek Pro is B2B platform helping travel operators manage their business. I helped designed a robust membership experience to help operators increase revenue and improve customer relations.

Results

Positive user feedback on the release of memberships and profiles

Enabled sales to engage with enterprise operators

Contributions

0 to 1

Research

Prototyping

UI Design

Introduction

Peek secured Series C funding and aimed to scale by attracting enterprise-level travel operators without neglecting smaller businesses. Developing memberships was identified as a key to growth.

Overview

Travel operators are diverse. Designing a robust membership model was essential. Through user research, testing, and repeat—we landed on a 2-step wizard that would guide and help operators to set up their own membership products without having to heavily rely on our customer support team.

Matching Business Seasons

Operators vary in when they are in season. To match their business, operators could set up life-time, yearly memberships, or season passes.

Dynamic Rules

Operators can configure special rules like a minimum booking price to prevent losing revenue.

Usage and Loyalty

Operators can set up redemption limits within a time frame to prevent overuse, while maintaining member happiness.

Customer Profiles

While designing memberships, users needed a better customer view. From our conversations, I designed a card-based UI that provided an profile overview of a customer. Operators could view a customer’s data, manage payments, and manage a customer's memberships. Overtime, this UI was designed to help scale and provide actionable insights.

More detailed information about the process and execution of this project is available on request.

© Javier Jacome 2024

© Javier Jacome 2024

© Javier Jacome 2024