Results
Positive user feedback on the release of memberships and customer profiles
Enabled sales to close on the first enterprise operators
Introduction
Peek secured Series C funding and aimed to scale by attracting enterprise-level travel operators without neglecting smaller businesses. Developing memberships was identified as a key to growth.
Overview
Travel operators are diverse. Designing a robust membership model was essential. Through user research, testing, and repeat—we landed on a 2-step wizard that would guide and help operators to set up their own membership products without having to heavily rely on our customer support team.
For a full project walkthrough, contact me.
Matching Business Seasons
Operators vary in when they are in season. To match their business, operators could set up life-time, yearly memberships, or season passes.
Dynamic Rules
Operators can configure special rules like a minimum booking price to prevent losing revenue.
Usage and Loyalty
Operators can set up redemption limits within a time frame to prevent overuse, while maintaining member happiness.
Customer Profiles
While designing memberships, users wanted to be able to better understand their customers. From our conversations, I designed a card-based UI that provided an overview of a customer. Operators could view a customer’s data, manage payments, and manage a customer's memberships. Overtime, this UI was designed to help scale and provide actionable insights for an operator.
